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Unit 1: Newsroom Introduction 17th century – english news papers started From 19th century – the tradition of having commentaries along with the news started News style needs to be distinct style of its usage of the language Newsman language helps the newspaper to inform, instruct and entertain Structure of news – simplifying it as 5Ws…

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Unit 5: Writing for media – Communication Skills Class Notes Newspaper Magazine Radio T.V New media  

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Unit 4: Importance of good communication in one’s life – Communication Skills Class Notes Improving your Communication Skills Make an eye contact Speak – looking at the person’s eye Encourages another person to talk Indicates that you are interested Use gestures – hands and face Body talk Small gestures for a small group of people Big…

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Unit 3: Art of public speaking – Communication Skills Class Notes Techniques of interpersonal relationships Art of writing: Business and Personal letters Art of journalistic writing Newswriting, features writing, Science writing Editorial writing Choose the topic Current issues Ongoing information Engage readers attention Do not take controversial issues Choose your opinion for or against the argument…

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Unit 2: Functions of Communication – Communication Skills Class Notes Functions of communication Intercultural communication Types of communication: Verbal and Non-verbal Various forms of verbal and non-verbal communication Body language and Postures Research Media Psychological impact Common forms of body language – cross leg, eye movement, handshake, etc. Body language communicates more than the words Proxemics –…

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Unit 1: Communication – Communication Skills Class Notes Definition and importance Importance of Communication Exchange of information, ideas, knowledge from one person to another by using a channel of speech, signals, print, and broadcast. Linking the process of management – planning, organising, staffing, diversity, controlling Communication is the heart of the organization The primary reason for…

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Unit 5: Committees – Media Management Class Notes Reports of committees/commissions S K Patil committee report Ashok Chanda committee report Varghese committee report Khosala committee report Joshi committee report Prasara Bharati Act

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Unit 4: Economics of Electronic & Film Media – Media Management Class Notes Economics of Electronic Media Radio and television, production costs, operation and non-operation, budgeting, break-even points International Market for India’s Television Software Film Production – Cost and Revenue Film Distribution and Commission Film Exhibition Export Market for Indian films Viewership measurement systems – TRP, TAM, INTAY

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Unit 3: Economics of Print Media – Media Management Class Notes Production Costs Operation, Non-Operation Revenue Heads-Selling Of Spaces Commercial Print Jobs Newspaper Production Process Newspaper production is an act that actually starts from the gathering of news stories, articles, opinions, advertorials and advertisements to printing and folding of the so-called “Hard Copy”. Usually, the news…

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Unit 2: Media Organisations and Structures Organizational structures of Indian print media and electronic media Print & Newspapers: Abide by the law which governs in India Press & Registration Bare Act Compulsory registration Preserving of copies Visualising content Visualise the content Have a well-designed purpose Follow traditions of journalism The goals & objectives have to be…

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