Unit 2: Media Organisations and Structures

Organizational structures of Indian print media and electronic media

Print & Newspapers:

  • Abide by the law which governs in India
  • Press & Registration Bare Act
  • Compulsory registration
  • Preserving of copies
  • Visualising content
    • Visualise the content
    • Have a well-designed purpose
    • Follow traditions of journalism
    • The goals & objectives have to be well-understood
    • Economic principles
    • Social cause
    • Location of the press
    • Other facilities – building, printing press, etc.
    • Electricity
  • Economic considerations
    • Financial aspects
    • Staffing & Management
    • Revenues
  • Registration:
    • Editor, publisher & owner
    • Annual Report – 28th Feb
    • Details of circulation – annual income, subscribers, Average no. of pages per issue (weekend/weekdays), size of the page, columns/height
  • License:
    • Registrar of News Papers
    • District Magistrate
    • Post & Telegraph Department
    • National Libraries

Professional Organizations

  • Indian Newspaper Society
    • Publication can’t deal directly with advertisers
  • Audit Bureau of Circulation
  • Directorate of info and pub relations
  • Advertising Standard Council
  • AD Agencies Association of India

Ownership Patterns

  • Chain ownership: Same media company owns numerous outlets
  • Cross-media ownership: Mixed-media
  • Conglomerate:
    • Other businesses and also media business
    • High possibility of bias news
  • Vertical integration ownership:
    • Monopolies

Organizational structure and management of Indian news agencies