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Unit 3 – Introduction to Communication Skills Class Notes | MA Journalism

Unit 3 – Introduction to Communication Skills Class Notes

Definition – Nature and Scope of Journalism

Journalism as a profession

Responsibilities of a Journalist: Qualifications, Duties

Characteristics of mass media

Print media

Radio

Television

Cinema

Journalism education in India

Opportunities for Journalism graduates in professional organisations

Press Council of India

Trends in Journalism profession

Unit 1 – Introduction to Communication Skills Class Notes | MA Journalism

Unit 1 – Introduction to Communication Skills Class Notes

Definition – Nature and scope of communication

Kinds of communication

Intrapersonal communication

  • Communication within oneself
  • Can create from external stimuli or thoughts
  • We are both sender and receiver – one who gives and receives the same person
  • The traditional way of communication doesn’t take place.
  • Components of traditional way of communication: Sender -> encoding -> message (Channel) <- decoding <- receiver — feedback — noise
  • Problem-solving techniques:
  • Helps us to solve many problems
  • Examples: meditation, imagination, day-dreaming, contemplation
  • We clarify with ourselves – ideas, concepts, questions, thoughts, knowledge, understanding and relationships
  • Helps and builds in character formation
  • A person gets in touch with conscious and subconscious
  • Not a commonly used level of communication

Inter-personal communication

  • Most-used level of communication
  • Require two people
  • Formal and informal
  • Sender and reciever
  • Message of channel
  • Interview, Counseling, Face-to-face
  • Involves two persons and strictly two persons
  • Sharing of knowledge, ideas, views and opinion with another person
  • Helps in clarifying doubts and raising the opinion
  • A communication used by common people in the general platform

Group communication

  • Involves 3 or more than people
  • Small group – 3-20; medium group – 21-50; large group – 51-100
  • Even upto 300 can be treated as a group
  • Ideal for marketing or business related communication
  • Information sharing
  • Even ideas can be clarified
  • Products – income & expenditure
  • Generates various ideas
  • Various techniques of problem solving
  • Effective in publicity
  • Helps in effective employee communication
  • Can be classroom, conference and seminars

Mass communication

Characteristics of verbal and non-verbal communication