Unit 2: Media Organisations and Structures
Organizational structures of Indian print media and electronic media
Print & Newspapers:
- Abide by the law which governs in India
- Press & Registration Bare Act
- Compulsory registration
- Preserving of copies
- Visualising content
- Visualise the content
- Have a well-designed purpose
- Follow traditions of journalism
- The goals & objectives have to be well-understood
- Economic principles
- Social cause
- Location of the press
- Other facilities – building, printing press, etc.
- Electricity
- Economic considerations
- Financial aspects
- Staffing & Management
- Revenues
- Registration:
- Editor, publisher & owner
- Annual Report – 28th Feb
- Details of circulation – annual income, subscribers, Average no. of pages per issue (weekend/weekdays), size of the page, columns/height
- License:
- Registrar of News Papers
- District Magistrate
- Post & Telegraph Department
- National Libraries
Professional Organizations
- Indian Newspaper Society
- Publication can’t deal directly with advertisers
- Audit Bureau of Circulation
- Directorate of info and pub relations
- Advertising Standard Council
- AD Agencies Association of India
Ownership Patterns
- Chain ownership: Same media company owns numerous outlets
- Cross-media ownership: Mixed-media
- Conglomerate:
- Other businesses and also media business
- High possibility of bias news
- Vertical integration ownership:
- Monopolies
Organizational structure and management of Indian news agencies
