Unit 4 – Media Management Class Notes | MA Journalism & Mass Communication

Unit 4: Economics of Electronic & Film Media – Media Management Class Notes

Economics of Electronic Media

Radio and television, production costs, operation and non-operation, budgeting, break-even points

International Market for India’s Television Software

Film Production – Cost and Revenue

Film Distribution and Commission

Film Exhibition

Export Market for Indian films

Viewership measurement systems – TRP, TAM, INTAY