10. Introduction to Management: An Overview of functions of management.
11. Introduction to Strategic Management:
An Overview- Meaning & Process;
Strategic Leadership;
Functions and Importance for Professionals like Company Secretaries;
Environmental Influences of Business-Characteristics and Components of Business
Environment, Factors of Micro & Macro Environment of Business;
Competitive Environment and Porter’s Five Force Model.
12. Business Policy and Formulation of Functional Strategy:
Introduction to Business Policy;
Framework of Strategic Management; Strategic Decision Model;
Vision;
Mission;
Objectives and Goals;
Strategic Levels of the Organization;
Formulation of Functional Strategy-Formulation of Financial; Marketing;
Production;
Human Resource and Logistics strategies.
13. Strategic Analysis and Planning:
Situational Analysis, Strategic Choices-SWOT and TOWS Analysis;
PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);
Portfolio analysis-Boston Consulting Group (BCG) growth share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model;
Strategic Planning;
Strategic Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies.
14. Strategic Implementation and Control:
Issues in Strategy Implementation;
Various Organizational Structures and Strategy Implementation;
Leadership and its forms;
Strategic Change and Control.
15. Analysing Strategic Edge:
Introduction to Business Process Reengineering;
Concept of Benchmarking;
Introduction to Total Quality Management and Six Sigma
